Partnerships · Strategy · Platforms
Connecting strategy to execution where cloud, media, and global partnerships meet—so complex technology actually lands in the market.
Work
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I build experiences that work in two directions.
Outward — to create pipeline, deepen partner relationships, and show customers what's possible.
Inward — to align executives, energize field teams, and make strategy tangible.
What follows is the proof.
Created in close partnership with Janna Matherly and the team at Bully!.
4 Addy Awards · 1 Silver Telly Award
How I think
01
Most organizations skip straight to solutions. They buy technology, hire consultants, launch initiatives — all before anyone has clearly articulated what problem they're actually solving. I have spent my career asking one question before anything else moves: can everyone in the room describe the problem in the same words? If they can't, nothing else matters yet. The fastest path to the right solution runs directly through a shared definition of the problem.
02
I have never built a process deck that changed how an organization actually operates. What changes behavior is experience — the way a partner engagement feels when it's working, the way a platform makes the next step obvious, the way a team interaction leaves everyone knowing exactly what happens next. I design to enable the experience. When the experience is right nobody asks for the manual.
03
Technical teams and business teams speak different languages and usually blame each other for the gap. I have spent twenty-five years standing in that gap — translating strategy into architecture and architecture into outcomes. The bridge isn't a deliverable. It's the whole job.
Lab
A translator for the language corporations invented to avoid saying things directly.
Math (maths, if you're on the other side of the pond), sound, and a canvas — still figuring out what it wants to be.
A system to capture problems, define goals, and build a roadmap through initiatives. A philosophy made operational — because the best ideas shouldn't live in decks.
Thinking
Microsoft and Lumen on moving AI from experimentation to enterprise deployment. Featuring Lydia Smyers (Microsoft) and Marco Rota (Lumen). 65K views.
Worth watching if you work in enterprise AI and want the honest version of how deployment actually goes.
How culture, entertainment, and technology intersect at enterprise scale. Making Data Simple podcast.
A conversation about what entertainment companies get right about experience that enterprise tech still gets wrong.
Network latency, AI infrastructure, and the role of strategic partnerships.
Written when the AI infrastructure conversation was just starting to get serious — still holds up.
Edge computing and AI partner solutions at Microsoft Ignite.
The edge computing story that most vendors were telling wrong at the time.
Twenty-five years closing the distance between strategy and execution across some of the world's largest technology organizations.