Building Strategic Technology Partnerships
Context
I built Lumen's Strategic Technology Partnerships function from zero. The first challenge wasn't execution — it was comprehension. A new function with a new model inside a large organization stays invisible until people can see what it does and why it exists.
A slide deck keeps it abstract. We needed something that made STP real in seconds — for the executives funding it, the teams joining it, and the partners it was built to serve.
In partnership with Bully! Entertainment we built a visual narrative — a conceptual city where STP's five teams appear as working machinery, each with a distinct role in taking a partner idea from concept to global market. One story. Two audiences. The same sixty seconds that aligned internal stakeholders also opened doors with partners.
Case film
Visual narrative created in partnership with Bully!.
What I did
- Founded Strategic Technology Partnerships as a net-new function — charter, operating model, and partner motion built from a standing start.
- Led the creative partnership with Bully! Entertainment to produce a sixty-second visual story: a conceptual city where each of five STP teams reads as machinery in a single pipeline from partner idea to global market.
- Deployed that asset as the common spine for leadership funding conversations, internal team alignment, and external partner conversations — compression without dilution.
Outcomes
- STP generated $30M ARR in year one.
- One narrative made the function legible to executives and partner-facing teams at the same time — replacing abstraction with something immediate and shareable.
How it worked
The through-line was making STP tangible before scaling it: when people could see how the pieces connected, execution and revenue followed. The case film above is the piece we used to collapse weeks of explanation into a minute.